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Title details for From an Idea to Nike by Lowey Bundy Sichol - Available

From an Idea to Nike

by Lowey Bundy Sichol
C.S. Jennings
ebook
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From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

    • Expand title description text
    Series: From an Idea to Publisher: HarperCollins

    Kindle Book

    • Release date: February 12, 2019

    OverDrive Read

    • ISBN: 9781328530639
    • Release date: February 12, 2019

    EPUB ebook

    • ISBN: 9781328530639
    • File size: 26493 KB
    • Release date: February 12, 2019
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    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Juvenile Nonfiction Sports & Recreations

    Languages

    English

    Levels

    ATOS Level:6.9
    Lexile® Measure:1110
    Interest Level:4-8(MG)
    Text Difficulty:5

    From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
    Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

    • Expand title description text
    Business Juvenile Nonfiction Sports & Recreations